More about me

At the core of my professional journey is a commitment to expanding market presence and accelerating business outcomes through innovative channel strategy. I specialize in translating complex market dynamics into scalable, data‑driven go‑to‑market programs that strengthen partnerships, elevate customer experience, and drive sustainable revenue growth. Along with a decade of experience in the telecom industry I bring a unique blend of strategic thinking, operational execution, and communication leadership enabling organizations to align stakeholders, unlock untapped opportunities, and move decisively in competitive markets.

Outside of work I am an avid reader averaging 100 books a year, a wife, mom of 4 and bird lover. I also maintain a “curious spirit” that drives me to continue learning and growing. I am currently working on my third Masters Degree in Legal Studies after already acquiring an MBA and an MS.

My Core Competencies Include

  • Crafting channel strategies that adapt to ever-evolving market dynamics while ensuring the brand remains ahead of trends and competitive shifts

  • Fostering partnerships built on trust, transparency, and aligned goals, leading to enduring collaborations that capitalize on each partner's strengths

  • Harnessing the power of data analytics to inform strategic choices, optimize resource allocation, and measure the efficacy of channel initiatives.

  • Prioritizing exceptional customer experiences by orchestrating seamless interactions across channels, resulting in increased customer loyalty and advocacy

  • Remaining at the educational forefront of industry advancements, continuously refining strategies and methodologies to remain agile in a rapidly changing business landscape